Welcome. 

It is our mission to provide services to assist franchised new car and truck dealers. With over 30 members and 2,000 employees, we are the local representation of the franchised automobile industry for the greater El Paso area.

Not only do we provide our members with educational seminars and workshops for dealership personnel, but we also provide services for our community. The association maintains contact with local news media, providing consumer information and facts related to the automobile industry.